coaching for exhitors



Coaching process

Enhancing the emotional experience of your events in business.




Assessing your portfolio

An in-depth evaluation of your event marketing schedule will result in event selection and budget suggestions that will optimize your event-mix strategy.

Event Strategy

An exhibit and event plan will be created, defining measurable objectives and results, target markets, strategy and tactics for a single or a series of events.

Competitive Assessment

An analysis of your competitors' exhibit and event activities will lead to a better differentiation of your event marketing strategy.

Visitor Acquisition and Retention Scheme

Proposals will be made to improve your audience/visitor promotion and retention strategy

Budget Analysis

A comprehensive evaluation of your budgets will define possible cost savings.

Virtual Event and Social Media Strategy

Social media and virtual events will complement and sometimes replace conventional exhibitions. MESSE: Fecke will develop your online marketing strategy.


 MESSE: Fecke will provide special exhibitor coaching for trade fair participations in Germany.

Photo: Adam Jones by Keith Allison