Exhibitors
Coaching process
Enhancing the emotional experience of your events in business.
Objective |
Coaching |
Assessing your portfolio |
An in-depth evaluation of your event marketing schedule will result in event selection and budget suggestions that will optimize your event-mix strategy. |
Event Strategy |
An exhibit and event plan will be created, defining measurable objectives and results, target markets, strategy and tactics for a single or a series of events. |
Competitive Assessment |
An analysis of your competitors' exhibit and event activities will lead to a better differentiation of your event marketing strategy. |
Visitor Acquisition and Retention Scheme |
Proposals will be made to improve your audience/visitor promotion and retention strategy |
Budget Analysis |
A comprehensive evaluation of your budgets will define possible cost savings. |
Virtual Event and Social Media Strategy |
Social media and virtual events will complement and sometimes replace conventional exhibitions. MESSE: Fecke will develop your online marketing strategy. |
MESSE: Fecke will provide special exhibitor coaching for trade fair participations in Germany.
Photo: Adam Jones by Keith Allison